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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
No matter what your project or budget is, we have a solution for you. Contact us today to learn more
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The lush Menomonee Valley of the Wauwatosa area provided a key overland gateway between the rich glacial farmland of southeastern Wisconsin and the Port of Milwaukee. In 1835, Charles Hart became the first Euro-American to settle here, followed that year by 17 other families. The following year a United States Road was built from Milwaukee through Wauwatosa, eventually reaching Madison. Charles Hart built a mill in 1845 on the Menomonee River which gave the settlement its original name of "Hart's Mill." The mill was torn down in 1914.
The Town of Wau-wau-too-sa was created by act of the Wisconsin Territorial Legislature on April 30, 1840. As of the 1840 census, the population of the Town of Wau-wau-too-sa or Wauwatosa was 342. The town government was organized in 1842. The town's borders originally extended from the present-day Greenfield Avenue in the south to Hampton Avenue in the north, and from 27th Street in the east to the Waukesha County line in the west, encompassing sections of present-day Milwaukee, West Milwaukee and West Allis, plus the southern part of former North Milwaukee, which was wholly annexed into the city of Milwaukee in 1927. Most of the town was farmland through the remainder of the 19th century.
In 1849 the Watertown Plank Road was constructed through Wauwatosa, mainly following the old Madison territorial road. In 1851 Wisconsin's first railroad (later The Milwaukee Road) established Wauwatosa as its western terminus. The Village of Wauwatosa was incorporated from the central part of the Town of Wauwatosa in 1892, and was rechartered as the City of Wauwatosa on May 27, 1897.
On November 25, 1952, the City of Wauwatosa more than doubled its size by annexing 8.5 square miles (22 square kilometers) of land west of the Menomonee River, the entire remaining portion of the Town of Wauwatosa, which became the home to several large cold storage and regional food distribution terminals. Industrial plants owned by firms including Harley-Davidson and Briggs & Stratton were also constructed.
In the past 40 years, western Wauwatosa has become an edge city with an important commercial and retail district built up along Milwaukee's beltline Highway 100 and anchored by the Mayfair Mall.
Wauwatosa received some national attention in 1992 when the Wauwatosa Common Council, threatened with a lawsuit, decided to remove a Christian cross from the City's seal adopted in 1957. The cross was replaced with the text, "In God We Trust." The seal itself was designed by 9-year old Suzanne Vallier as an entry in a contest among Wauwatosa schoolchildren. The quadrants of the logo's shield represent, from top left going clockwise; an arrowhead representing the Indians who were the original inhabitants of the city, the mill representing Hart's Mill which was the original name of the city, the cross representing the "city of churches", and the symbol used on street signs representing the "city of homes."
On February 2, 2020, Alvin Cole, a 17-year-old African-American male, was shot and killed at Mayfair Mall by a police officer responding to a reported disturbance. According to authorities, Cole had been fleeing from police while carrying a stolen handgun. No charges were filed against the officer who fired the fatal shots, sparking protests.
On November 20, a mass shooting occurred at the mall, leaving eight people injured. The shooter fled the scene afterwards and remained at large for a day, until the arrest of a 15-year-old suspect.
As of 2000 the median income for a household in the city was $54,519, and the median income for a family was $68,030. Males had a median income of $46,721 versus $35,289 for females. The per capita income for the city was $28,834. About 2.3% of families and 3.8% of the population were below the poverty line, including 3.9% of those under age 18 and 5.5% of those age 65 or over.
As of the census of 2010, there were 46,396 people, 20,435 households, and 11,969 families residing in the city. The population density was 3,501.6 inhabitants per square mile (1,352.0/km2). There were 21,520 housing units at an average density of 1,624.2 per square mile (627.1/km2). The racial makeup of the city was 89.6% White, 4.5% African American, 0.3% Native American, 2.8% Asian, 0.1% Pacific Islander, 0.6% from other races, and 2.2% from two or more races. Hispanic or Latino of any race were 3.1% of the population.
There were 20,435 households, of which 27.6% had children under the age of 18 living with them, 47.2% were married couples living together, 8.2% had a female householder with no husband present, 3.2% had a male householder with no wife present, and 41.4% were non-families. 34.3% of all households were made up of individuals, and 14.5% had someone living alone who was 65 years of age or older. The average household size was 2.23 and the average family size was 2.92.
The median age in the city was 39.8 years. 21.9% of residents were under the age of 18; 5.8% were between the ages of 18 and 24; 28.9% were from 25 to 44; 26.7% were from 45 to 64; and 16.6% were 65 years of age or older. The gender makeup of the city was 46.6% male and 53.4% female.