Heaviside Group


We’re a team of twenty-four web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.

Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.

In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.

No matter what your project or budget is, we have a solution for you. Contact us today to learn more.

Administration and sales

Chris Sloane

President Founder

Chris leads our company and is an expert SEO, SEM, and web developer. Prior to Paving Marketers he completed all but his PhD in physics before moving to business. Outside of work he enjoys spending time with his family and is a pretty solid guitar player.


Creative Director

Sarah oversees the creative direction of Paving Marketers. She has a background in art and design, and prides herself on never saying too much.

Donna Stone

Administrative Assistant

Donna comes to us with 30 plus years of administrative service. She has an intense background in the office world.

She loves to travel to see her 3 children and 7 grandchildren on the East Coast and out West. She loves living on a small island in Florida that is full of music.

Renee Burgdorf

Account Manager

Renee is an experienced Account Manager with over 10 years of diverse experience in Digital Marketing, Commercial Printing, and Event Promotions. She enjoys the strategy, challenges, and creative thinking required for each campaign's success. In her spare time, she likes home decor, DIY projects, and spending time with her husband Dan, and their 4 fur babies.

Jason T

Business Development Representative

I have over 20-years of Sales & Marketing Experience, with 3 of that in SEO specifically. I genuinely enjoy working with businesses to provide solutions to help them achieve their goals.

Asad Mohammadi

Marketing Assistant

Meet Asad, a digital marketer with a proven track record of collaborating with 20+ local and international brands. Beyond crafting compelling campaigns, he finds solace in leisurely drives and the embrace of swimming during his free moments.

Daud Khan

Appointment Setter

With over 8 years of experience in Sales and Business Development, I possess a deep passion for collaborating with enterprises to deliver impactful solutions that drive their goal achievement. This dedication fuels my enjoyment and satisfaction in the work I do

Kevin Mark

Client Success Manager
My mission as a Client Support Manager is to lead a dedicated team in ensuring unparalleled client satisfaction, issue resolution, and process optimization. Together, we elevate the customer experience.


Shannon Conway

Operations Manager
Shannon's mission at Paving Marketers is to unblock, streamline, plan, and optimize so our dedicated specialists can spend all their time focusing on bringing in leads and growing your customer base.

Mike Moselina

Operations Supervisor

Mike handles the management of all client projects. He helps keep track of progress, timelines, and deliverables. Together with the Operations Team, they support the specialist teams with all the processes and information needed to bring every project to completion. He enjoys doing DIY projects in his leisure time, spending time with his dogs, and going on road trips, driving around, playing good old school music.

Faith Millares

Customer Relationship Specialist

Faith works as a Client Relationship Specialist and is responsible for providing clients with excellent experience. On weekends, Faith hangs out by the beach or in a coffee shop.

Patrick Reyes

Operations/Process Specialist

Patrick monitors the tasks of team members, optimizes processes and procedures for maximum efficiency, and ensures that deliverables are met. He aspires to capture life's incredible moments through photography and film.

Krystal Foronda

Operations Specialist

Krystal is a Virtual Assistant for more than 4 years and has been with HVG for 3 years. She does the back-end reporting for the company as well as administrative tasks to support the team. On the other side, she is an inspirational Author with an advocacy to spread hope to those who are struggling in life.


Joe Pfeiffer

Web Manager

Joe brings over 20 years of web development experience to the Heaviside Group. Always intrigued by advances in information technology, he enjoys the art and challenge of programming clean and elegant code. As a musician and data nerd, he’s grateful to be involved in work that combines the artistic with the analytical as a means to connect people with the info they seek. Joe is a proud husband and dad of three, with a deep love of God and music.

Christian Lugatiman

Web Developer

Christian has been a professional web developer since 2018. He has vast experience in database administration and website design. He has strong creative and analytical skills. A team player with an eye for detail. He enjoys creating and playing games with Roblox during his free time.

Mhikael Divinagracia

Web Designer

Mhikael has over 12 years of experience in web design and development and has been in the company for over 5 years. He has a passion for digital art development and creating aesthetic and user-friendly website interface. Outside of work, you'll probably hear him playing different kinds of musical instruments. He also loves to do artwork on both textile canvas and the skin dermis, a.k.a. tattooing.

Andrew Garcia

Web Designer

Andrew is an artist and designer with 23 years of experience. Passionate about art, guitar, and the outdoors. A loving parent of two. Blending traditional and contemporary influences, Andrew's art resonates deep within.


Kai Abuan

SEO Manager

Kai is an SEO professional with a freelance and project management background. He comes from a tech family and has always been immersed in the diverse world of digital marketing. Outside of Heaviside he is a Brazilian Jiu-Jitsu Black Belt and still continues to teach martial arts and work with the youth of the community. He enjoys melding together teamwork and strategy to create the best outcome for our clients. He is a passionate family man with a wife and two children.

Daryl Refuerzo

Senior SEO Specialist

He loves all SEO related things. A die-hard Boston Celtics fan. Prefers to go biking during the weekends with friends.

Raphael Lobrin

SEO Specialist

Raphael (a.k.a Rafi) focuses on local SEO. He's into volunteer work, and aside from coffee, dad puns power him through the day. In fact there's a dad joke hidden in this writeup... just wait, it will be apparent soon. 😀

Ace Tiongco

SEO Specialist

I am an SEO Specialist currently assigned in Keyword Research and Link Building.
Watching anime is my favorite thing to do during my spare time. I'm a certified coffee addict and I can't start the day without my daily dose of caffeine.

Lyca Patrimonio

SEO Specialist

Lyra worked in the BPO industry for seven years before deciding to pursue a career in SEO. She is presently experimenting with her inner writer in order to optimize content for client websites.She enjoys getting out of town and spending time with her family. If not, you'll find her tending to and conversing with their houseplants.

Mark Patrimonio

SEO Specialist

Mark is an SEO specialist who helps improve client websites' rankings by making on-page recommendations to website owners and content creators to ensure it has the necessary SEO elements to improve its visibility and traffic. He enjoys listening to rock bands and is first drawn to the band Coheed and Cambria

Carlo Samson


I have been working in the digital marketing industry since 2011 with a great deal of experience in article/content writing, copywriting, and web development/design. I spend most of my time taking care of my father and my 2 kids. I’m also a sneakerhead and have a passion for playing basketball.

Digital MArketing

Josh Thompson

PPC Manager

I pride myself on helping businesses grow by making data driven decisions when creating online advertising strategies. I have 3 years of experience in paid advertising both at agency level and in the corporate world. Outside of work, I live a very active life style. On the weekends you will find me on a soccer field or up in the mountains.

Susan Bogg

PPC Specialist

15+ years experience as an online ads analyst specializing in comprehensive, but efficient digital growth through in-depth analysis. Numbers geek. Avid sports fan. When I'm not wrangling campaigns, I'm writing, gardening with my husband, and keeping up with 3 teens.

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